How We Helped a Local Service Business Get Recognized by AI — and Booked Months in Advance

AI SEO case study

 By Scott Melnyk

September 22, 2026 · 8 min read.

Getting found in AI search 

From  May 18 to September 15, 2026, ProDrain Techs received 10,800 impressions from Google’s AI features, showing their content was being surfaced in AI Overviews and other generative search experiences.

AI seo case study

Where Google AI surfaced their content

These were the top 5 pages from ProDrain Techs that appeared in Google’s AI results:

Drain bursting
588 15%
Burst copper pipe repair
2,036 52%
CIPP lining
1,162 29%
Homepage
1,095 27%
Broken pipe repair
3,957 100%

AI platform mentions

We tested ProDrain Techs across the top AI platforms and found their content was mentioned 21 times, with key service pages appearing on all four.

GEMINI
0
PERPLEXITY
0
CHATGPT
0
CLAUDE
0

The starting point

ProDrain Techs had a solid reputation in Edmonton, but like many local service businesses, they weren’t getting the online visibility they deserved. Their website needed clearer structure, their online presence wasn’t fully aligned, and they weren’t showing up in AI tools when people were searching for drain inspection and repair services.Type your paragraph here

What we did to build visibility and authority

We used a multi-channel strategy focused on content, online authority and clear messaging to help ProDrain Techs get recommended by AI tools and show up in relevant searches.

01 | Made the website easier to understand

  • Improved page structure, service content and on-page SEO to make their offerings easier to understand. relevant expertise

02 | Aligned the company's online presence

Optimized their Google Business Profile and key local listings to ensure consistent, accurate information.

3 | Built credibility beyond its own website

Created external mentions and citations to strengthen their online authority.

4 | Answered real customer questions

Developed in-depth educational content (Q&A format) to match what people are actually searching for.

5 | Tested and measured the visibility

Tracked performance across Google and multiple AI platforms to identify what was working and refine our approach.

Now check your business —
is AI recommending you?

Get a custom AI Search visibility Report, and see where you stand across Google, ChatGPT,  Perplexity and Claude.

Get My Free AI Visibility Report