If you really want more projects for your contractor business and never run out of customers again without breaking the bank, here’s what you need to do:
After speaking with hundreds of local contractors in HVAC, Asphalt, Landscaping, Concrete, and many other business owners the one thing I can take away from my conversations is that many of them are spending way too much on their marketing to generate new leads to get new customers.
I see business owners spending 3, 4, and 5K or even more every month paying for leads or clicks to their website only to get mediocre results in terms of their cost per lead.
These are the most common complaints I hear:
- Paying thousands of dollars every month on Google ads only to get a few projects that barely cover the expense of the ads
- Paying upwards of $20, $30, or even $50 per click or more on Google ads and only converting maybe 1 in 10 or 1 in 20 of those into a paying customer.
- Buying leads from Angi or other lead suppliers that have been sold to numerous other contractors who already beat you to the pitch
- Paying for Facebook/Instagram ads that end up being low quality leads that go nowhere or end up ghosting you when you try to contact them
- Paying huge retainers to marketing agencies to run their ads for them.
So outside of expensive TV or radio ads, unreliable referrals & word-of-mouth, are there any other options to bring a steady flow of new business?
Yes there is.
The obvious one that I haven’t listed yet is Search Engine Optimization or SEO. But before you say “I’ve done that before”, read this.
I think we all know the golden ticket to getting an unlimited supply of steady leads and customers in having your business on Page 1 of Google.
But I can’t tell you how many local business owners have told me stories about how they hired some cheap overseas SEO “expert” who promised the world only to find out 4 to 5 months later they have made little to no progress in getting your business showing up on Google page 1 for keywords that are going to bring you in new projects.
Or even worse, the ones that bring in quick results using “blackhat” techniques that end up backfiring and getting their business completely delisted by Google entirely.
So the other option is to hire a competent and more expensive SEO company that has proven results and can actually get you to where you want to be which is on Page 1 of Google.
The downside? You’ll likely need to wait at least 9 months to a year or more before you start seeing anything that even results in sales calls because local competition can be fierce and traditional SEO takes a lot of time and money to get there.
But guess what? There is a better way.
Over the last year or so, there has been a number of SEO experts and companies who have been quietly testing and developing a new methodology to get local service businesses ranked on Page 1 of Google search results in record time.
And when I say record time, I mean just 30 days or less.
This new methodology is not well known but is completely disrupting the SEO industry and transforming the process of getting the golden ticket of having your business on Page 1 of Google. Check out the results below showing the difference in local ranking in just 30 days:
And because it’s getting local businesses on Page 1 in just 30 days, it’s driving down the cost dramatically. Instead of paying a SEO company $1000 a month for 9 months or longer to get to page 1, you’re getting there in just 1 month and seeing a ROI that much quicker.
Instead of paying a SEO company $1000 a month for 9 months or longer to get to page 1, you’re getting there in just 1 month and seeing a ROI that much quicker.
And what’s just as important is that it’s totally within Google’s policies for getting a site ranked alleviating any worries of getting your site delisted.
And having your business on page 1 of Google in just 30 days comes with the following benefits:
- Save thousands each month if you’re currently running Google or Facebook ads
- Stop paying for shared leads that go nowhere
- Have your business on Page 1 of Google 24 hours a day, 7 days a week
- No limit on the number of leads based on your ad or lead spending budget
And the bonus to this new SEO methodology is that once you’re on page 1 of Google and getting good traffic, you’ll start seeing your business rank higher in Google maps search results too over time for even more traffic and exposure.
The cost of implementing this technique will vary from one SEO provider to another, if you can find one who knows how to do it but should be far less than what you would pay for each lead using Google or qualified Facebook ads.
I’ve seen cost per qualified leads go from a couple hundred dollars to under 20 dollars in some cases.
In my 20+ years of experience running marketing & SEO campaigns for numerous local service based businesses this is one of the most disruptive and valuable opportunities I’ve seen come across the marketing world in many years and those that take advantage of it early will reap the results of growth in their business for years to come.
About the Author:Scott has always been an entrepreneur at heart. Growing up in rural Alberta, Canada, he eventually went on to build a 7-figure business that he started from scratch in his spare bedroom that grew into a multi-faceted web development and digital marketing agency. With over 29 years experience, he has a passion for helping businesses throughout USA and Canada grow and scale through lead generation and sales automation. He is now CEO and Founder of 360 Media Consulting.