As Realtors, many of you know the monthly struggle of having an inconsistent and unpredictable income. Some months you close 2 or 3 deals and others absolutely nothing. This causes the feast and famine affect that can be very stressful when it comes to trying to determine what your income will be each month.
Realtors are told to rely on referrals, posting on social media, Zillow, MLS, conduct open houses, and network with family and friends. While some of these can definitely lead to deals, a large majority of Realtors continue to struggle with getting a consistent flow of leads and appointments with buyers and sellers.
Many Realtors get into the business with a passion for selling homes but have no idea or experience when it comes to the marketing aspect of the business and quickly realize its not that easy, and struggle to find time with bot trying to figure out marketing and selling homes. This often leads to frustration and months or even years trying to grow their business and many simply don’t make it in the end.
a large majority of Realtors continue to struggle with getting a consistent flow of leads and appointments with buyers and sellers.
The fundamental problem to this is that there is little to no forethought put into the marketing aspect of the business before jumping in and getting a Realtor license. Real Estate Agents must treat their business the same as starting any new business venture, and that is having a clear and methodical method of achieving success through a business plan that includes a clear and effective marketing component.
When it comes to marketing, many Realtors have not considered the fact that you either need to become an expert at it yourself and go through the proper training to hone your marketing skills, or you need to outsource your marketing to someone who is already highly trained in the field and knows how to get results so that you can just focus on what you do best, which is selling homes.
There are a variety of specialists whose sole expertise is providing leads and booked appointments specifically for Realtors by supplying them with a constant flow of buyer and seller leads. A good social marketing expert can help book out your appointment calendar with calls consistently. If you find the right one to deal with, this can be a transformational journey for your business and take it from a feast and famine cycle to a long-term viable business that generates consistent commissions for the Realtor.
This of course, requires an investment in your business. And that leads to many just trying to do it on their own and hoping things will change. But like any business, you need to invest in the infrastructure and components that will lead to your business becoming a success. Without having a solid marketing plan that is proven to generate results would be like buying a car but failing to put gas in the tank and then wondering why you’re not getting anywhere?
Without having a solid marketing plan that is proven to generate results would be like buying a car but failing to put gas in the tank and then wondering why you’re not getting anywhere?
Even though marketing is not a tangible asset, it doesn’t mean its not just as important – in fact it is crucial. And while many businesses are prepared to invest in hardware and overhead, when it comes to marketing, they often fail to see the value in it, or invest as little as they can, and that often leads to an inconsistent and unpredictable income and in some cases complete business failure.
Even though it may take 1, 2 or even 3 months before you start seeing a return on your marketing investment, after that, your business will stabilize and grow. So don’t give up early if you don’t see instantaneous results. Cultivating leads will pay off if you do it consistently.
Once you choose to either invest in your own training to become a marketing master, or decide to invest in outsourcing your marketing to someone who already has this expertise, you will finally realize the value that it adds to your Realty business and then the transformation of your business can finally begin.
…you will finally realize the value that it adds to your Realty business and then the transformation of your business can finally begin.
So what course should I invest in? What marketing company should I hire? That’s another article to write, but here’s a quick summary:
Marketing Training: If you choose to train yourself, I would highly recommend you learn how to become a social media advertising expert. Mastering social media ads is not nearly as easy as it sounds, and many Realtors have tried and failed at it. The fact is many businesses fail at social media advertising regardless of the industry. But if you get the right training and hone your skills, this can be a very valuable asset to your Realty business and help you get a consistent flow of booked call appointments if done right. Just keep in mind you will need to split your time between marketing and showing houses / closing deals.
Outsource Marketing: If you choose to outsource your marketing, make sure to choose a company that specializes in generating buyer and seller leads specifically for Realtors. Make sure the company you deal with ensures the leads are exclusive and prequalified, and that they can actually book appointments for you with follow-ups. What’s great about this is that it allows you to focus your time and efforts on doing what you do best which is selling homes. There’s plenty more to discuss here but those are the basics.
Selling homes is a passion that most Realtors possess. But those that truly succeed in this industry know their strengths and weaknesses and either master their marketing skills or outsource it to someone who has already mastered it. Once you add that skill level to your business, it then has the chance to rapidly grow by always having a consistent influx of buyer and seller leads that will lead to a more predictable, scalable, and sizable income.
CEO & Senior Media Strategist
360 Media Consulting
You can find out more about how to get prequalified, exclusive home buyer & seller booked call appointments here: https://360mediaconsulting.com/realtors/